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The Importance of Your School Prospectus

Published on 27/02/15

Most schools in the UK must have a website, following recent changes to Ofsted regulations. But has this change meant that print and prospectuses are any less important?

In a word, no.

Prospectuses and school brochures can be handed out at events and open days, giving an instant impression of the school when a demonstration of the school website isn’t available. Your website is still a really useful tool when marketing your school, but schools shouldn’t neglect the power of a prospectus.

There is more to your prospectus than just great content.

Different print styles available

There is more to a prospectus than just great content. Establishing what content needs to be included is just the first step – deciding what print style and finish is next. Below we’ve outlined the different finishes available, and what works best for your needs.

How best to present your school in your new prospectus

On open days, a prospectus can offer a greater window in to life at your school, and something for prospective students to take away. Planning what content should be included, and the type of writing style, can help to illustrate life at your school, and what students and parents can expect from their time with you.

Here are some important points to consider when compiling content for your prospectuses:

  • Photography. When it’s done well, photography can really demonstrate how great your school is. Images of your students working, taking part in extra curricular activities, and their work are a great place to start.
  • Great content. Your prospectus is essentially one big advert for your school. Some points to consider are the type of writing style you want to adopt, and how much content is required. m admissions could give off the wrong impression, for example. You could even provide a print version of your Ofsted inspection, too.