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USP Marketing Strategy

Published on 31/05/19

Your school website is the equivalent of your shop window - it’s your opportunity to showcase your values and ethos as well as to demonstrate how your school operates and what your students and parents can expect when choosing to pursue an education with you.

However, with thousands of schools across the country, many of which are likely within your own local area, it can sometimes be difficult to make your school stand out from the crowd and ensure that your prospective parents are choosing your school over your competition.

That’s why, to make certain you are getting in front of the right people, you need to guarantee that your marketing is consistent, effective and tailored to your specific audience requirements.

One of the most important ways of doing this is by identifying your school’s Unique Selling Proposition (USP).

Our free USP Marketing Strategy White Paper will: 

  • Help you identify your school’s USP
  • Start you thinking about your marketing strategies and plans
  • Use the information and knowledge gained to help you influence your marketing through online and offline channels

Want to know more?

Click the button below to download our resource and get started on identifying your USP today.

USP Whitepaper

Should you wish to create your own competitor analysis table from the resource, you can download an editable version of the table here

A Special Thank You

A massive thank you to Alison, Will, Will and James for taking the time to provide me with helpful and honest feedback on the first draft of this white paper.

Your experiences and responses have been invaluable in ensuring that this resource is as useful and relevant as possible for schools within your sectors. 

Katie Sixsmith

Katie is our Marketing & Communications Executive and joined e4education in November 2015. She has a 2.1 BA (Hons) in English Language and Literature from the Open University and a Project Fundamentals Qualification from the Oxford College of Leadership and Management.

She is currently studying for her Diploma in Professional Digital Marketing with the Oxford College of Marketing.