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Managing Your School's Social Media

Published on 14/03/19

Whilst marketing for schools is definitely important, and social media is being more frequently used across the education sector, it is important to acknowledge that there is not necessarily a one-size fits all approach when it comes to the best way to handle your school social media accounts.

This is because each school is unique, has different policies on how much or little they wish to share publicly and will automatically have different levels of engagement, depending on the age and accessibility of their parental community.

In terms of your social media accounts, we know that each platform works slightly differently and that there is some content will work better than others on certain platforms in terms of engagement. We also know that you will be tailoring your content to slightly different audiences each time and that you need to account for that when scheduling your posts on each channel.

That’s why we've created this free white paper specifically focused on social media marketing to give you all of the information you need to get started.

Want to know more about using social media for your school?

Click the button below to download our resource and get started today. 

 

If you liked this post...

You may be interested in reading our brilliant guest blog post from Camille who is the Marketing Director at St Benedict's School about how she has successfully used social media within their school to showcase the vast range of activities that happen within the school and to drive traffic back to their website. 

Katie Sixsmith

Katie joined e4education in November 2015 as a Project Co-ordinator in our Production Team. She was promoted to Production Supervisor in 2017 and then moved over to join the Commercial Team as our Marketing and Communications Executive in the summer of 2018. She has a 2.1 BA (Hons) in English Language and Literature from the Open University. 

If you would like to write a guest blog post or have any ideas on resources you would like to see within our e4education Academy, please don't hesitate to get in touch