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Current Communication Methods Used in Schools [Parental Engagement #2]

Published on 27/02/19

Following on from our introductory post last week about the results from our Parental Engagement white paper, we are continuing to share the research we found through a series of easy to read, bite size blog posts.

This week we are looking specifically at which formats and methods are currently used within schools for parental communication and engagement.  

Current Communication Methods Used

Current Communication Methods

Our research showed that, as of October 2018, the most popular format of parental communication and engagement within school was sharing information via the school website and through electronic newsletters. These two formats came in as the most frequently selected option and this was consistent across all three sectors; primary, secondary and independent. Email and Text Messaging services have also proven to be a frequent method of communication, coming in joint second.

Social Media also featured heavily amongst the secondary and independent schools surveyed. This may be due to the rise in Twitter and Facebook usage by schools, either as a standalone channel, or as a link back to information on their website. Despite the stats skewing in favour of secondary and independent on this format, it is interesting to note that there were also a number of primary schools who selected social media as one of their current communication methods.

This may be due to a shift in perspectives towards the possibility of utilising social channels as an engagement tool, especially for existing parents.

Most of the schools surveyed advised that they do not currently use a school app, however, additional research carried out later in our survey showed it is a tool a lot of schools are considering introducing.

Finally, we noticed that despite the rise in using electronic formats for communication over previous staple methods such as paper newsletters, most schools have still selected face-to-face meetings as a frequent way of communicating for schools. Again, this is consistent across all sectors.

In next week’s post…

Next week we will be looking at ‘The Frequency of School Communications to Parents’

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Katie Sixsmith

Katie joined e4education in November 2015 as a Project Co-ordinator in our Production Team. She was promoted to Production Supervisor in 2017 and then moved over to join the Commercial Team as our Marketing and Communications Executive in the summer of 2018. She has a 2.1 BA (Hons) in English Language and Literature from the Open University. 

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