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What Does Google’s Latest SEO Update Mean For Your School Website?

Published on 21/11/14

Have you heard of SEO? In a nutshell, SEO – or search engine optimisation – is the process of improving the content on your website to ensure it can be found easily through a search engine, like Google.

But why you should care about SEO for your school website?

Improving the content on your school website not only makes it easier for prospective students to find you on Google, but it also ensures your current users are getting the most from your site. Having a website which isn’t optimised, or is full of spam, isn’t useful, and could result in your site being downgraded or penalised by Google.

Your school website and Penguin 3.0

Penguin 3.0 is the latest SEO update from Google, and continues the search engines progress to ensure the quality of its results. If Google returned irrelevant results, or those filled with spam, users would stop using the search engine – so this update is in the best interest of website managers and Google too.

Penguin 3.0 trawls websites to ensure they remain compliant, and one way you can ensure your website meets the new requirements is by reducing the amount of unnecessary keywords in your content, whilst ensuring links leading to your website are legitimate.

How can I ensure my school website is complaint?

  • Make it keyword rich, but don’t overdo it. There is a fine line between ensuring your pages will be easy to find on a search engine, and cramming so many keywords into a blog that it’s hard to read. Make sure your keywords are relevant to the topic, and to your school, and it should make for great content.
  • Remember to link to your page. Posting your latest blogs to your school’s Twitter account is a great way to ensure your status on Google, as it creates a trustworthy link back to your school website. Links from Ofsted and your local council website are great too, but avoid over sharing the same pages over and over as it will downgrade your credibility.
  • Keep your content fresh. Adding new pages to your website is great for two reasons: It keepers readers interested, and ensures your site is prioritised in search engine results. Just ensure this new page takes into account the first two points made in this list, and it your website will continue to appear in Google’s rankings.

Want to find out if your website is optimised? Get in touch with us to find out how we can help.