The best school websites have one thing in common; a strong brand identity. If you are considering investing in a new website, this provides you with the perfect opportunity to give your school, academy or Trust a fresh face.
For over a decade we have worked tirelessly to ensure school websites reflect the image and values of schools. This expertise allows us to offer advice and support when you consider your school's wider brand proposition. We understand that a strong brand guarantees standards, creates differentiation and affords protection from competition. Most importantly, a great brand builds emotional bonds with its stakeholders. Our marketing experts have devised a brand creation and management process to help schools and Trusts. The process is broken down into four simple stages - Stakeholder Analysis, Visual Identity, Brand Guidelines and Brand Maintenance.
When branding a school, it is important to consider who your audience are and who you are aiming to capture the attention of. It is this phase of the process that will truly outline why your school’s branding is so important. This is where we come in - we will produce a survey for you to disperse amongst existing parents, students and staff members in order to identify how you are currently perceived in the local community and align this with how you want your school’s brand to come across.
If you are looking to get a full logo redesign, following on from the stakeholder analysis, we will specify your key values in order to devise a logo that fits the nature, culture and character of your school.
Once we have established and agreed the branding with you, we will then produce a brand guidelines document, including your logo designs, typography, colour palettes, photography, fonts and tone of voice.
With a rebrand, you will also have to consider the design of new brochures, prospectuses, signage, letterheads, compliment slips and maybe even various stationery, such as USB’s pens or notepads.