In order to create great content that is useful, relevant and timely, firstly you will have to understand the people you are targeting and group them into different segments.
Each segment will possess their own individual wants, concerns and challenges, whilst looking towards your school for assurance. It is up to you to identify those pain points and respond to them accordingly.
Learn about the importance of personas in the role of marketing and how to create them in our free guide.
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We've put together an overview video of our content management system to show the key features and software functionality available to our customers as standard when they purchase either a bespoke or essential school website design.
Website provider comparison checklist
As part of your school website procurement process, you may go out to tender, or request quotes from 3 different companies to ensure you are getting the best value, functionality and support that you require for your school or trust.