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Crafting target personas for your school marketing

22 May 2017

In order to create great content that is useful, relevant and timely, firstly you will have to understand the people you are targeting and group them into different segments. 

Each segment will possess their own individual wants, concerns and challenges, whilst looking towards your school for assurance. It is up to you to identify those pain points and respond to them accordingly.

Learn about the importance of personas in the role of marketing and how to create them in our free guide. 

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