With schools back in session and navigating the ‘new normal’, the next key event in the school marketing calendar is open days and open evenings.  

But with social distancing regulations, ever-changing government guidance and a general sense of national nervousness, schools and trusts are having to contend with a whole new set of challenges this year. 

So, how can you conduct a successful school open day and achieve your admissions goals in a socially distanced world?