The old adage is that a ‘picture is worth a thousand words’ and this is especially true when it comes to photography on your school website. When you use beautiful photography and video...

The news section of any school website is an important source of information for parents, students and the local community - so keeping it up to date with exciting, interesting and well-written storie...

Your school website is a really important tool so it's crucial that it's used to its full potential to allow you to showcase your school, attract prospective parents and keep your existin...

Whilst marketing for schools is definitely important, and social media is being more frequently used across the education sector, it is important to acknowledge that there is not necessarily a one-siz...

‘What’s the best way to keep our school website content fresh and up to date?’ is one of the most common questions that our Support Team and Account Managers receive from our custome...

Rebranding is a big deal, so it’s important that you take the time to get it right. The first thing you have to understand is that your brand is so much more than just a logo. Your brand iden...

In order to create great content that is useful, relevant and timely, firstly you will have to understand the people you are targeting and group them into different segments.  Each segmen...

Creating aims for your school marketing and PR can not only help focus your efforts, but also give you something to mark against in the future. SMART objectives are more measurable, and can also be...

Once you’ve set up your social media accounts, you’ll want to personalise them. This guide will help you create images which will fit into the banners available on different social netw...

We use passwords in nearly everything we do online, but are they completely secure? You use a password to log on to your computer, you have one for your emails and your social media profiles, and y...